Location

New York, NY

Note

After an 11-year hiatus, Jil Sander's +J collaboration with UNIQLO returned in Fall/Winter 2020, marking a pivotal moment for both the designer and the brand. I worked directly with Ms. Jil Sander on bringing back this iconic collaboration, developing the campaign strategy, marketing approach, and visual direction for the +J collections throughout 2020 and 2021. The campaigns featured photography by David Sims and Geordie Wood, with styling by Joe McKenna, redefining the modern wardrobe with minimalist tailoring, sculptural silhouettes, and premium fabrications that brought Sander's signature understated luxury to a global audience.