Location

Vancouver BC, Canada

Note

As Executive Creative Director at AKQA, I oversaw the Team Canada x lululemon campaign for the Paris 2024 Olympic and Paralympic Games, marking lululemon's first-ever summer athlete kit as Official Outfitter of Team Canada. Working closely with 19 Canadian Olympic and Paralympic athletes across 14 sports, lululemon's brilliant design team created an inclusive, adaptive collection featuring innovative construction, performance fabrics, and Canadian-inspired prints designed for athletes' holistic needs. Featured athletes in the campaign included Olympic decathlon champion Damian Warner, swimming phenomenon Summer McIntosh, and wheelchair rugby player Zak Madell. The collection integrated the Future Legacy program, with 10% of sales supporting the Canadian Olympic Foundation and Paralympic Foundation of Canada, empowering the next generation of Canadian athletes.